Our goal with the survey was to see how many people were aware of Doc's being open and what times the majority of the primary target audience was in the vicinity of the restaurant.
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This question allowed multiple selections.
The distribution of which days people were more likely to be downtown skews heavily towards the weekend, especially Friday and Saturday nights.
This was predicted and has already been incorporated into
From the percentages we focused on two ideas:
- Extra focus on Saturdays since the traffic could be equivalent to Tuesday, Wednesday and Thursday combined.
- Being closed on Sundays could be the wrong choice; opting to close Monday and/or Tuesday could be more viable to maximize possible customers.
This question allowed multiple selections.
The responses were more dispersed than our team hypothesized, and it changed how we were approaching the lunch time hours and marketing for them.
The steady increase in downtown traffic throughout the day opens multiple possibilities for our client. We focused on the ideas of:
- Holding the dinner rush into theme nights with the intent of bolstering 8-10pm attendance.
- Doc's main competition closes at 4pm leaving Doc's as the premier sandwich shop from 4-8pm, the most popular 4-hour period of an average day.
35
Responses
17
Never heard of Doc's
18
Knew about Doc's
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